Offset Printing

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Sheet Fed Offset Printing is the most cost effective way to produce orders that are to large to be cost effective running on Digital Machines.  For example, runs with larger quantities then 500 – 2000 units, depending on the final size of the product, are best put on a larger format offset machine.

Sheet Fed Offset Printers commonly produce anything from large business card orders, postcards, flyers, rack cards, brochures, books, magazines, all the way up to larger format posters.  There are no limits to a Sheet Fed Offset press as long as the quantity justifies.  An example would be that short, run large format posters, are better printed on a wide format printer in order to save on set up costs.

Offset printing allows for price breaks based on quantity ordered, versus digital machines, which stay constant per piece ordered.  Digital machines charge the client equally on a click by click basis when printing an order.  There is no price breaks so each printed piece costs the same as each printed piece before it.  When printing offset, the majority of the cost is in setting up the presses, plates to print the order, and washing up the press.  These costs remain the same whether the client prints 100 or 100,000 units of an order.  Any quantity printed higher then the minimum will have a price break as the costs were already accounted for with the minimum print run.