Sheet Fed Offset Printers commonly produce anything from large business card orders, postcards, flyers, rack cards, brochures, books, magazines, all the way up to larger format posters. There are no limits to a Sheet Fed Offset press as long as the quantity justifies. An example would be that short, run large format posters, are better printed on a wide format printer in order to save on set up costs.Offset printing allows for price breaks based on quantity ordered, versus digital machines, which stay constant per piece ordered. Digital machines charge the client equally on a click by click basis when printing an order. There is no price breaks so each printed piece costs the same as each printed piece before it. When printing offset, the majority of the cost is in setting up the presses, plates to print the order, and washing up the press. These costs remain the same whether the client prints 100 or 100,000 units of an order. Any quantity printed higher then the minimum will have a price break as the costs were already accounted for with the minimum print run. [hr] [headline h=”1″]Digital Printing[/headline] Digital printing, is the fastest, and most cost effective way, to produce short run, full color print orders. Unlike offset printing, which requires that images are burned to plates and require presses being set up and washed up, digital printing takes the image directly from the screen and goes directly to the press. This eliminates the need for plates and takes set up to a minimal and there is no wash up. This keeps costs to a minimum and allows for short run print orders to be produced quickly and cost effectively.
Digital presses have come a long way over the last decade. What used to be a low quality, but yet cost effective way to produce short run full color orders, has now evolved into what is considered to be high quality print production method. Unlike ink on paper, digital equipment uses toner which is applied using heat which melts the toner directly to the paper. Ink requires dry time but yet toner comes out dry and ready to cut, score, fold or pack for delivery. This allows us to produce orders next day and on demand.
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